Sales and operations planning (S&OP) success has eluded businesses for more than four decades, despite widespread support and employment of integrated processes. This new white paper from UT’s Global Supply Chain Institute outlines what true demand and supply integration (DSI) looks like and the issues that contribute to ineffective results such as restricting integration to S&OP. The paper also provides seven best practices that benchmark organizations use to take DSI to an advanced level including securing senior leadership’s support for DSI as a growth enabler, enabling digital DSI and establishing excellence in demand planning and supply planning.